Summary:
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'''Virtual Advertising''' is the use of [[digital technology]] to insert virtual advertising images into a live or pre-recorded television show, often in Sports events.
This technique is often used to allow [[broadcast]]ers to replace real advertising panels (existing on the playfield) with virtual images on the screen when broadcasting the same event in other regions which are not concerned with the local advertising; a Spanish [[association football|football]] game will be broadcast in Mexico with Mexican advertising images. The viewer has the impression that the advertising image he/she sees on screen is the one in the reality.
== Virtual advertising systems ==
* [[Epsio]] from [[EVS Broadcast Equipment]]
{{GFDL}}
'''Virtual Advertising''' is the use of [[digital technology]] to insert virtual advertising images into a live or pre-recorded television show, often in Sports events.
This technique is often used to allow [[broadcast]]ers to replace real advertising panels (existing on the playfield) with virtual images on the screen when broadcasting the same event in other regions which are not concerned with the local advertising; a Spanish [[association football|football]] game will be broadcast in Mexico with Mexican advertising images. The viewer has the impression that the advertising image he/she sees on screen is the one in the reality.
== Virtual advertising systems ==
* [[Epsio]] from [[EVS Broadcast Equipment]]
{{GFDL}}