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Branding national myths and symbols

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Summary:


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'''Branding national myths and symbols''', or '''BNMS''', is a field of research focusing on [[brand]]ing and [[marketing]] of a nation's [[Mythology|myths]] and [[National symbol|symbols]]. The research blends the theories of marketing, cultural communications, [[sociology]], public relations, and [[semiotics]]. The awareness of a nation’s (or a collective group’s) internal myths and symbols may result in raising cultural relations between nations, according to this theory. The use dates from before the 1990, and field of study dates from about 2000, but was not given this moniker by a scholar until 2009.


==See also==
* [[Fortress Europe]]
* [[Index of public relations-related articles]]
* [[Music and political warfare]]
* [[National Anthem Project]]
* [[Propaganda]]
* [[Public diplomacy]]

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